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The Blue Curaçao Experience – Company Game
Client: The Blue Curaçao
Hardware: HTC Vive, VR Ready Laptop
Application: Product marketing
Service: Hardware, installation on location, training & event support
Question
Senior & Co, the company behind the well-known Blue Curacao liqueur, was looking for an innovative way to let (potential) customers learn more about their company and liqueur. They were interested in implementing a Virtual Reality element in the experience, but they were still looking for the best way to achieve this.
Solution
In collaboration with Senior & Co, VR Owl & VR Expert, we came up with the Blue Curacao Experience. Our sister company VR Owl has built an interactive Virtual Reality game for the HTC Vive in which visitors can learn more about the company & the liqueur in a playful way. VR Expert then arranged the hardware, installation and support. For this project, a team traveled to Curaçao to integrate the VR installation within the experience room. In addition, training was given on how to use the hardware and our event supporters stayed for a few days to provide live support to the end user.
Result
This resulted in the Blue Curaçao Experience being a great success. Visitors were interested by the VR element from a distance and were drawn to the experience room in this way. Thanks to the support and training of the VR Expert event staff, all visitors could be helped professionally, making the user experience entertaining and educational for everyone.
Want to have a look at the products we used for this event?
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