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The Blue Curaçao Experience – Company Game

Client: The Blue Curaçao

Hardware: HTC Vive, VR Ready Laptop

Application: Product marketing

Service: Hardware, installation on location, training & event support

Question

Senior & Co, the company behind the well-known Blue Curacao liqueur, was looking for an innovative way to let (potential) customers learn more about their company and liqueur. They were interested in implementing a Virtual Reality element in the experience, but they were still looking for the best way to achieve this.

Solution

In collaboration with Senior & Co, VR Owl & VR Expert, we came up with the Blue Curacao Experience. Our sister company VR Owl has built an interactive Virtual Reality game for the HTC Vive in which visitors can learn more about the company & the liqueur in a playful way. VR Expert then arranged the hardware, installation and support. For this project, a team traveled to Curaçao to integrate the VR installation within the experience room. In addition, training was given on how to use the hardware and our event supporters stayed for a few days to provide live support to the end user.

VR-Expert-Blue-Curaçao-Demo

Result

This resulted in the Blue Curaçao Experience being a great success. Visitors were interested by the VR element from a distance and were drawn to the experience room in this way. Thanks to the support and training of the VR Expert event staff, all visitors could be helped professionally, making the user experience entertaining and educational for everyone.

Want to have a look at the products we used for this event?

HTC Vive Pro Full Kit >

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