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Rituals – Marketing campaign
Customer: Rituals
Application: Virtual Hammam experience for product activation
Hardware: 64 Samsung Gear VR set headsets
Services: Rental hardware, Installation service, Support service and Swap service
Question
Rituals, a well-known Dutch beauty brand, wanted to create a virtual reality experience for the introduction of their “Hammam” products. In this experience, the atmosphere of a real authentic Moroccan Hammam had to emerge, while the video had to be easy to play in the different shops.
Solution
For the video, our sister company, VR Owl, flew to Morocco along with the Rituals models to shoot the video. VR Expert then took on the preparation of the headsets. The videos were placed in our user-friendly playback software Look&Play.
In total, we pre-installed and shipped 62 VR headsets to 35 retail locations in 21 different countries. For this we also made instruction manuals and videos for each location and we were able to send replacement headsets within 24 hours if something turned out to be wrong. Supplemented by our remote support, Rituals was fully equipped to deliver the virtual reality experience to their customers. After the campaign, VR Expert also took care of the return shipment.
Result
The campaign turned out to be a great success. Customers could get a manicure while the virtual reality video provided the real Moroccan Hammam atmosphere. Coupled with the scented new products from Rituals, all of the customer’s senses were fully stimulated.
The feedback from the retail locations was also very positive. The manuals and videos were very clear, the support team was always ready and by taking care of the return shipment, they didn’t have to worry about it themselves.
Want to have a look at the products we used for this event?
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